I know it's been a while...

Hi lovely,

It’s been a while since we last spoke.

Truth is the last six months tested what I was made of.

Some of the darker stretches of life. The kind that quietly ask you who you really are when no one is watching. The kind that force you to either grip tighter or let go.

And somewhere in that space I realised I needed an overhaul of my own.

Not just business. Me.

I had outgrown parts of myself. Old pressure. Old noise. Old ways of leading from proving and pushing. I could feel it in my body. In my energy. In the way I was showing up.

Which is what led to the rebrand.

It was not a long strategic drawn out thing. It came to me in one afternoon sitting between sets at the gym. I looked up at my advert on the screen and thought, this is not me anymore.

By that night it was done.

The shift is softer but stronger. Grounded. Feminine in a way that feels powerful not performative. Still disciplined. Still high standards. Still that signature yellow as a nod to the fire that built this.

But expressed differently.

Because growth is not about becoming louder. Sometimes it is about becoming more honest.

And you will feel that in everything moving forward.

Would love you to check out my post on instagram. I go into some more detail on the 'why' there. (Also a cheeky giveaway, but if you dont want to wait you can use code READY for your first week FREE here)

Also… there is something else coming.

Another personal announcement in the next few weeks.

You will be the first to know.

Cassie 🤍